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Shirt sponsor


angelman

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As we all know, we have the least lucrative shirt sponsorship in the PL along with Norwich, Watford and Leicester, and our deal expires at the end of the season (or at least I think it is).

 

http://www.totalsportek.com/football/premier-league-shirt-sponsorship-deals/

 

Could we get the same as Villa, Palace and Sunderland, or even Swansea? I realise that after signing Veho on a ridiculously small amount (and good luck to Veho) we signed up Garmin as "OFFICIAL NAVIGATION PARTNER/OFFICIAL FITNESS DEVICE PARTNER". http://www.saintsfc.co.uk/news/article/14082014-announcement-garmin-partnership-1827220.aspx

 

Wondering a) whether Garmin might not become main club sponsor and b) how much realistically we might expect from shirt sponsor as £1m is far too little.

 

Like many others, I would not want a betting company or pay day loan shark to sponsor us.

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what is low rent is having the lowest paying shirt sponsor in the league

 

So what? It pales into insignificance with the amount of tv money.

 

Would you be ok with Fist Classic on our shirts if they paid 5 times what Veho do?

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Personally, I like the fact we went local with Veho. I agree that the pay is very low in comparison; we should be getting at least 5M/ Year for a shirt sponsor, if not much more. Whilst it would be a shame to lose the local feel (Veho MD is a Saints fan IIRC?), it is probably a necessary evil.

 

The year we signed on with Veho weren't there also rumours of Lotus sponsoring us? That would be lucrative enough...and not be so budget with the likes of "Bet365" or "WONGA".

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Personally, I like the fact we went local with Veho. I agree that the pay is very low in comparison; we should be getting at least 5M/ Year for a shirt sponsor, if not much more. Whilst it would be a shame to lose the local feel (Veho MD is a Saints fan IIRC?), it is probably a necessary evil.

 

The year we signed on with Veho weren't there also rumours of Lotus sponsoring us? That would be lucrative enough...and not be so budget with the likes of "Bet365" or "WONGA".

 

Lotus were in negation to sponsor us when Cortese was here but he messed it up and we ended up practically giving the sponsorship to Aap3. Despite all the claims at the time that we wanted to work with local business it was all nonsense to cover up the fact when it came to selling the club to attract sponsors Cortese couldn't close a door. He was great at spending money though.

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If it's a betting company they should at least pay more than the going rate. It's a bit difficult to judge how much though and I would guess we'd get a similar amount to Swansea and the like. The big boys are way ahead with how much money they get from sponsorship deals as they get more media coverage and have big companies in their manor (London). The next deal you'd hope would be bigger if we can carry on at the top end of the game.

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Think we should be sponsored by Sony and then we can have some decent PA speakers in the stadium.

 

Don't Veho do speakers? Or are they Veho speakers? Having said that, I'm happy enough looking at Kenzie rather than listening to her.

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I loved it when Barca had the UNICEF logo on their shirts.

 

If we're unlikely to attract the huge global companies some here think we should be aiming at I'd like to see Saints adopt this strategy.

 

Or no sponsor at all like the sash year.

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I loved it when Barca had the UNICEF logo on their shirts.

 

If we're unlikely to attract the huge global companies some here think we should be aiming at I'd like to see Saints adopt this strategy.

 

Or no sponsor at all like the sash year.

 

It was good when Barca had the UNICEF logo to break their tradition of not having a shirt sponsor.

Edited by Daft Kerplunk
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Don't Veho do speakers? Or are they Veho speakers? Having said that, I'm happy enough looking at Kenzie rather than listening to her.

 

do they? they must be **** then. she's alright. gets on with the kids and doesn't overly **** anyone off. unlike the previous bloke

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I'd be surprised if it wasn't a US company. The whole push for the club with the academy and Under Armour deal has been around the US market.

 

Also I suspect (actually hope) the value of the Veho deal included a tie up for revenue and growth share.

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I stand to be corrected - Wasn't there something previously about not having a betting company as it went against Markus Liebherrs ethos of not encouraging debt?

 

I think the shirt sponsorship issue is a bit overplayed, although the likes of Man U are a world brand and negotiate whatever they want.

It stands to reason that clubs (good or otherwise) who have larger stadiums and larger fanbase /catchment area can have a better profile for a sponsor than smaller clubs further from major population areas. The likes of Saints, and now Bournemouth are still regarded as a bit "rural " by many people, and the thought of large companies investing in them may be a few years off - until they see if Saints really can become a " European club" ..and if Bournemouth can survive 2-3 years in the Prem.

 

Saints have always relied on local businesses for support, and I hope that they will continue. The sight of " low cost / free " charity advertising like Mary's Meals says a lot about the club maxim of supporting the community. I would also applaud the Liebherr strategy about not "getting people into debt " with gambling.

 

I'm sure a lot of people like to bet on the Grand National, do a pools coupon every week or buy a lottery ticket, but sadly ..there are many who get "gambling fever" and can't draw the line between fun and failure.

 

A disturbing report in Sweden has warned about dozens of on-line gambling sites that are run by criminals who use foolproof computer systems to lure punters into dangerous areas in their desire to "win the jackpot".

 

Personally I have an aversion to betting companies who must be in league with journalists who promote "non-stories" about player transfers, and then create a book on

it when the "so-called deal" is far from the truth.

I might be tempted to have a bet on the National, but I'd certainly want to know I was betting on a horse .....that was actually going to run.

 

So IMO....we should steer clear of betting firms as sponsors. Meanwhile we stand better chance of getting "bigger " sponsors if we get top 4 /top 6 and make a reasonable showing in Europe. The recent story about getting a U.S. shirt deal with Armour looks like a big step towards international sponsorship.

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Garmin is certainly a global brand with a local and also interestingly a Swiss connection, although for obvious reasons they've been heavily involved in cycling sponsorship. Chipotle, Transitions, Slipstream, Cervelo, Sharp and Cannondale have all had Garmin in their names as a headline sponsor. Morphed into Cannondale Pro Cycling this season I wonder if Garmin will look elsewhere, after all their cycling products are pretty much ubiquitous among cyclists. The value of sponsorship in cycling is in company visibility in big televised events. Without Garmin as a title sponsor that visibility is lost. I know nothing of the viability of this as such, but it wouldn't surprise me if they became our shirt sponsors.

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I think in the grand scheme of things the money from shirt sponsor at our level is nothing compared to the TV deal money. Therefore i like the idea of working with a local company, like Veho, where the club benefit from their products and can offer deals to the supporters, rather than just accepting the highest offer and have no real knock on benefit.

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Couldn't care less who sponsors the shirt.

 

I care about how much we get. Not sure really why, as it makes not much difference to me, but I guess I don't like it that the "brand" is under sold while we still pay tip top prices. But I would temper that by not wanting to accept the money of a 1000% APR pay day loan company like Newcastle have. I believe Wonga used to have a top rate of 5850% but that has now dropped to a much more reasonable 1500% or so!

 

I only brought Garmin up in the OP as it seemed strange that soon after Veho was announced, Garmin was announced as some bizarre partner and I thought that they would have made a better main sponsor (company size, local links, etc).

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Shirt sponsorship should be better regulated... Betting firms should be banned... I have got nothing against betting firms or course , but its for over 18s and since replica shirts are sold to kids its a no brainer....

Don't kids shirts have betting sponsorships removed from their replica kits or am I just making that up?

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Don't kids shirts have betting sponsorships removed from their replica kits or am I just making that up?

 

Beer companies, betting companies etc. Absolutely true. Anything that U18s can't participate in, basically.

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Why are betting firms any worse than alcohol companies?

 

France banned all alcohol advertising (at one stage, not sure about now) so when Liverpool were playing there (vs Marseille Sept 2008 Champions League), they couldn't have Carlsberg emblazoned across their chests.

 

I know that adverts for alcohol cannot have anyone in that appears to be under 25, so no doubt there is something about it on kids shirts. Guess you could look at Everton and see what their junior shirts look like.

 

EDIT - Here it is: http://evertondirect.evertonfc.com/stores/everton/en/products/kitselector/everton-home-kit-2015-16/261 Junior is blank, as is WBA's kids one http://www.wbashop.co.uk/WBA-HOME-SHIRT-CHILD-1516

Edited by angelman
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