Club Crest: would you change it?

[Behind Enemy Lines]

2 hours ago, Midfield_General said:

Our crest should be a tasteful photoshop montage of Benny Hill, Rishi Sunak, Scott Mills, Chris Packham, Sir Christopher Cockerell, Ken Russell, Charlie Dimmock, Matt Cardle, James Lance, Howard Jones, Ollie Locke, Jona Lewie, the drummer from Coldplay and Adamski all sat on the same New Forest pony

No Craiiiiiiiiiig David? He’s proper bo, I tell thee. 

[Weston Super Saint]

1 hour ago, Matthew Le God said:

Strawman fallacy. At no point did I say it should be on the badge. All I did was respond to a post about famous ships connected to the city.

Another MLG fail. So many in just one afternoon.

[Weston Super Saint]

1 minute ago, Behind Enemy Lines said:

No Craiiiiiiiiiig David? He’s proper bo, I tell thee. 

He'll be on the shirt - the club just needs people to 'donate' (like with the pavers), and their names will be printed on the shirt in tiny letters to make out Craig's face from a specific angle (so as not to distract during games).

[badgerx16]

If it is going to be Benny Hill then he has to be chasing a group of scantily clad ladies.

[Tommy Mulgrew]

Posted 48 minutes ago

  3 hours ago,  Midfield_General said:

Our crest should be a tasteful photoshop montage of Benny Hill, Rishi Sunak, Scott Mills, Chris Packham, Sir Christopher Cockerell, Ken Russell, Charlie Dimmock, Matt Cardle, James Lance, Howard Jones, Ollie Locke, Jona Lewie, the drummer from Coldplay and Adamski all sat on the same New Forest pony

No Craiiiiiiiiiig David? He’s proper bo, I tell thee. 
 

more importantly, no Lucy Pinder or Sekou Mara’s mum?   Or even a sexy nun?

[Badger]

On 10/05/2025 at 13:45, Behind Enemy Lines said:

We should have Benny Hill on our badge. 

Might be quite fitting, as we seem to have had someone akin to Benny's character Fred Scuttle in charge of recruitment and manaagerial appointments for some time now.

[Holmes_and_Watson]

On 10/05/2025 at 13:45, Behind Enemy Lines said:

We should have Benny Hill on our badge. 

With the SR salute before every game....

[swannymere]

No

[Badger]

21 minutes ago, Holmes_and_Watson said:

With the SR salute before every game....

Fred says : Sign BBD and Archer .. guaranteed goals ... 

[East Kent Saint]

The word was about Mr Hill was that he took the chorus girls back to his rooms but just laid down next to them .

[Roo1976]

No to the change, for what purpose?............its great.

[Stripey McStripe Shirt]

Maybe we should just do what Weymouth have done and create a load of shit new badges/logos to help with the apparently confused visual identity of the club.

https://uptheterras.co.uk/a-new-visual-identity-built-with-purpose/

I say with jest. I like our badge and don't want it to change.

[Kenilworthy1959]

I say no. Because we would almost certainly get something horrible. However it does feel that there is a certain inevitability about a change because marketing people love rebranding, not least for the outrageous fees they get.

[Picard]

Bring it up to date with a spy behind the tree.

[Dman]

I wouldn't change the badge personally, I like it - feels like it falls in the sweet spot between retro and modern. 

I would however like for us to use the Southampton coat of arms more though. 

Wether that be integrated into the design of the shirt, a small logo on the kneck or just around the ground. 

[Bakovnetski]

An amalgamation between the current badge and the old one would be an idea. Up to date and retro from  two eras too.

[Zorba]

1 hour ago, Stripey McStripe Shirt said:

Maybe we should just do what Weymouth have done and create a load of shit new badges/logos to help with the apparently confused visual identity of the club.

https://uptheterras.co.uk/a-new-visual-identity-built-with-purpose/

I say with jest. I like our badge and don't want it to change.

W⚓️

Quality!

[Zorba]

7 minutes ago, Zorba said:

W⚓️

Quality!

Along the same theme.. Maybe we could have a big S and a Pie

or

Saints Hiding In Trees?

 

..just thinking out loud.

 

[sockeye]

The current crest is perfect. You can instantly recognise it from just a silhouette which is an earmark of good design.

[obelisk]

The tree needs to be brought up to date.

[SaintsLoyal]

[Ted Bates Statue]

31 minutes ago, sockeye said:

The current crest is perfect. You can instantly recognise it from just a silhouette which is an earmark of good design.

I personally really like the FA Cup Winners crest which omits the black background of the "Southampton FC" bit. Just feels a little more aerodynamic somehow.

[OldNick]

I dont feel it should be changed as its recognised world wide, the brand, however itis presently viewed

[Midfield_General]

4 hours ago, Stripey McStripe Shirt said:

Maybe we should just do what Weymouth have done and create a load of shit new badges/logos to help with the apparently confused visual identity of the club.

https://uptheterras.co.uk/a-new-visual-identity-built-with-purpose/

I say with jest. I like our badge and don't want it to change.

That's amazing. 

'We need to simplify, and improve consistency. So what better way to do that than by having six different logos.'

🤣

Edited 6 hours ago by Midfield_General

[Bakovnetski]

2 hours ago, obelisk said:

The tree needs to be brought up to date.

Like the Sycamore Gap tree.....cut

[Nolan]

5 hours ago, Stripey McStripe Shirt said:

Maybe we should just do what Weymouth have done and create a load of shit new badges/logos to help with the apparently confused visual identity of the club.

https://uptheterras.co.uk/a-new-visual-identity-built-with-purpose/

I say with jest. I like our badge and don't want it to change.

i think the person who came up with that was a bit of a 

 

Edited 4 hours ago by Nolan

[CB Fry]

5 hours ago, Stripey McStripe Shirt said:

Maybe we should just do what Weymouth have done and create a load of shit new badges/logos to help with the apparently confused visual identity of the club.

https://uptheterras.co.uk/a-new-visual-identity-built-with-purpose/

I say with jest. I like our badge and don't want it to change.

What a dogs dinner that is.

I know a little bit about branding/marketing but blimey anyone can see they don't need all that shit.

Feels like the product of a small business where no one on the board can agree on anything so for a quiet life they've just done everything. (I guarantee someone important there wanted the anchor logo to be the main club crest but they've bottled it/backed down).

All set up for the next Director of Marketing along to rip it all up and make a big play on how they have simplified and streamlined.

[Saint Fan CaM]

Let me be clear. No.

[sockeye]

3 hours ago, Ted Bates Statue said:

I personally really like the FA Cup Winners crest which omits the black background of the "Southampton FC" bit. Just feels a little more aerodynamic somehow.

It looks good on the special shirt from this season.

[Stripey McStripe Shirt]

39 minutes ago, Nolan said:

i think the person who came up with that was a bit of a 

 

The phallic nature of the clock anchor is particularly amusing.

I have it on good authority that the lead designer is actually from Dorchester (probably).

[sambosa75]

42 minutes ago, Nolan said:

i think the person who came up with that was a bit of a 

 

Must be Middlesbrough's new badge?

[BarberSaint]

The only thing we need to do with our crest is put W Salt beside the tree.

 

Edit. Got beaten to it by a post above.

Edited 45 minutes ago by BarberSaint
Too slow

[S-Clarke]

Imagine letting SR anywhere near a club badge rebrand.

No thank you.